If you have an iPhone, you will know that unlike most web enabled cell phones, the iPhone, offers a better, more web friendly experience. And according to a recent shopper poll, iPhone users use the device for more online activities than regular web enabled cell phones. This has further increased the success of Apple’s iPhone, and has also been a huge factor in the development of m-commerce.
A recent survey undertaken by Viewpoints.com, a review and rating site, has found that around 48 percent of iPhone users use their iPhones to surf the web and look up specific information on the Web, as compared to the only 5 percent of other web enabled cell phone users. Similarly, 45 percent of iPhone owners frequently surf the web on their iPhones, as compared to the dismal 6 percent of other web enabled cellphone users. Though the survey did not specifically ask iPhone users if they use their phone for online shopping, Viewpoint Network CEO Matt Moog says that there is no doubt that cell phone users are using their phones for online shopping.
Research has proven that the iPhone is more of an extension of the home PC, rather than it is an extension of one’s phone. In general, consumers are using the web capabilities of smart phones not only for basic web surfing, but for things they would do on their home PC as well, such as booking travel arrangements and vacations, as well as making all kinds of purchases. The iPhone is the perfect device, offering web browser capabilities similar to that of a home PC. With new developments in this industry every day, m-commerce has been developing at a rapid rate.
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